Quality check your Web site

Communication |

If you are like many entrepreneurs, you’ve taken the plunge, established a World Wide Web site and are learning how to do business on the Internet.

But do you know whether your Web site is operating all of the time? There may be some real problems with your site that you don’t know about. (more…)

TV,Radio Execs Need to Wake Up

Communication |

I was a keynote speaker at the annual Canadian Association of Broadcasters conference in October.

In talking about (obviously) the Internet, my intent was twofold — first and foremost, to help the industry understand how the Internet can be used effectively as a marketing, service and education tool, and the role it should play with their strategic objectives. (more…)

Games

Communication |

PlayStation 2 fans finally have a skateboarding game to play.
The bad news is that the game, ESPN X-Games Skateboarding (more…)

Why marketers should focus on great digital creative. Part 2

Communication |

From my perspective, things began to go wrong in the early days of the Internet when Procter & Gamble, long one of the most dominant and far-reaching forces in the marketing world, decided that it would only pay for advertisements on Web sites if people happened to click on them.

(more…)

Why marketers should focus on great digital creative. Part 1

Communication |

As an accountant, I believe I am qualified to say this to many of you marketing types: Would you please stop acting like accountants and get back to acting like marketing folks?

Now that I have your attention, permit me to get this off my chest.

(more…)

Living in a split world

Communication |

Professional parents, both men and women, in the Valley suffer the particular strains of juggling family and work, including the stigma of the so-called “drag coefficient” of parenting — basically, being perceived as less valuable because their parenting commitment could hamper their productivity. Women have suffered this for many years. Now men are, well, catching up. (more…)