Jumpin’ Jupiter

Entertainment |

Sharp analysts or empty quote-meisters? Dot-coms can’t stop citing Jupiter research, even if they don’t always believe it.

If ubiquity is the ultimate measure of success in the Net Economy, then Jupiter Communications and its CEO Gene DeRose may be its most successful tag team. Rare is the IPO prospectus that doesn’t use Jupiter statistics to prove that the new venture is on solid ground. No newspaper article on the Internet is finished unless it’s topped off with a snappy quote from one of its analysts. PowerPoint presentations seem strangely hollow without a Jupiter-supplied Net Economy growth chart.