Why marketers should focus on great digital creative. Part 2

Communication |

From my perspective, things began to go wrong in the early days of the Internet when Procter & Gamble, long one of the most dominant and far-reaching forces in the marketing world, decided that it would only pay for advertisements on Web sites if people happened to click on them.

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Why marketers should focus on great digital creative. Part 1

Communication |

As an accountant, I believe I am qualified to say this to many of you marketing types: Would you please stop acting like accountants and get back to acting like marketing folks?

Now that I have your attention, permit me to get this off my chest.

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