Jumpin’ Jupiter

Entertainment |

Sharp analysts or empty quote-meisters? Dot-coms can’t stop citing Jupiter research, even if they don’t always believe it.

If ubiquity is the ultimate measure of success in the Net Economy, then Jupiter Communications and its CEO Gene DeRose may be its most successful tag team. Rare is the IPO prospectus that doesn’t use Jupiter statistics to prove that the new venture is on solid ground. No newspaper article on the Internet is finished unless it’s topped off with a snappy quote from one of its analysts. PowerPoint presentations seem strangely hollow without a Jupiter-supplied Net Economy growth chart.

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A Case Example

Women's Health |

Lisa is a 34-year-old teacher seeking treatment for Binge Eating Disorder. She weighs 225 pounds. Lisa’s predisposition to obesity appears to be inherited, both genetically and from an environment where family gatherings and expressions of love revolve around food. As a child, her parents rewarded Lisa with food. As an adult, she continues to reward herself at the end of each pay period by dining at an all-you-can-eat buffet.

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